Budgeting can be quite a challenge for rising musicians; they not only have to create unique content but also manage their art well as a business initiative. In this panel discussion, experts from the most acclaimed platforms will share advice for building and managing subscription and crowdfunding campaigns. You will discover a range of business techniques and learn how to align them with your broader goals, including how to develop a marketing strategy, attract fans, and so much more!

• What role can self-management and promotion campaigns play in an emerging artist’s marketing strategy?
• How often can artists resort to crowd-sourced campaigns without the risk of losing a fanbase?
• What opportunities do membership-based revenue models offer for indie creators?

Once considered an alternative form of finance for entrepreneurs, crowdfunding is today’s default go-to-market strategy for businesses of all stripes, from bootstrapped startups to Fortune 500 companies. If used correctly, emerging musical artists may also significantly profit from crowdfunding as a marketing and communication tool. With many popular misconceptions about crowdfunding floating around the internet, it’s essential to understand how to manage crowdfunding properly and effectively.

In this presentation, Indiegogo's Senior Hardware Manager Stacy Bradford will walk the audience through the following points:

• How to make your next launch the most profitable of your musical career with great marketing and best practices

• How to successfully deploy crowdfunding as part of your go-to-market strategy

• How to identify your ideal campaign target and mobilize your fans to support your music

A successful artist development and marketing plan is the result of a multi-tactic approach and combined efforts. Yet, resources such as time and money are limited and the skills required in development and marketing are very different. Angela Gil, creative and strategic-thinking producer and partnerships professional, will provide insights on how to invest your time in a strategic and balanced manner, ensuring the best return in revenue, fanbase development, and multi-channel opportunities.

The points covered will include but are not limited to:

• Steps for building a successful plan: priorities, S.M.A.R.T. objectives, resources, channels, and metrics

• How to get noticed: building your brand through music creation, streaming, and live performances

• The importance of partnerships, content creation and other digital marketing strategies

We can’t deny the incredible impact that TikTok, a popular social media platform, has had on today’s entertainment industry. Despite many talented musicians and artists getting discovered there every day, thousands are still waiting for their time to shine. While the platform is accessible to everyone, it is crucial to learn certain TikTok tactics if you want your art to be appreciated by as many people as possible.

Itai Winter has prepared a detailed presentation from which you will learn:

• How to utilize the world's largest platform for music discovery and find and convert fans

• Ways to create content and a real connection with fans across the world using TikTok

• How to use ads in your favor on the platform

The path to music discovery is challenging, especially when established and emerging artists are constantly working to engage their fanbase. Because of this, every artist must compete in an already oversaturated market. One of the ways to help rising artists connect their art with a wider audience is through playlisting.

Andrea Young will take the floor to share the following:

• Tips, tricks, and best practices to getting your music heard on streaming platforms today

• How to optimize artists' presence on multiple platforms

• How to get feedback and exposure for artists and their music with independent playlisters