Capitalizing Your Resources for Better Return in the Music Industry: A Balanced Strategy
A successful artist development and marketing plan is the result of a multi-tactic approach and combined efforts. Yet, resources such as time and money are limited and the skills required in development and marketing are very different. Angela Gil, creative and strategic-thinking producer and partnerships professional, will provide insights on how to invest your time in a strategic and balanced manner, ensuring the best return in revenue, fanbase development, and multi-channel opportunities.
The points covered will include but are not limited to:
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Steps for building a successful plan: priorities, S.M.A.R.T. objectives, resources, channels, and metrics
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How to get noticed: building your brand through music creation, streaming, and live performances
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The importance of partnerships, content creation and other digital marketing strategies