Crowdfunding for a Global Go-to-Market Strategy: Music Edition
Once considered an alternative form of finance for entrepreneurs, crowdfunding is today’s default go-to-market strategy for businesses of all stripes, from bootstrapped startups to Fortune 500 companies. If used correctly, emerging musical artists may also significantly profit from crowdfunding as a marketing and communication tool. With many popular misconceptions about crowdfunding floating around the internet, it’s essential to understand how to manage crowdfunding properly and effectively.
In this presentation, Indiegogo's Senior Hardware Manager Stacy Bradford will walk the audience through the following points:
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How to make your next launch the most profitable of your musical career with great marketing and best practices
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How to successfully deploy crowdfunding as part of your go-to-market strategy
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How to identify your ideal campaign target and mobilize your fans to support your music