Fan-based funding: a one-time marketing tool or a sustainable source of revenue?

Speakers

Stacy Bradford Senior Hardware Manager at Indiegogo

Aly Gillani European Artist & Label Representative at Bandcamp

Danny Barros President/Founder at Hitskope Music Group

Shaunda Brooks-Green Founder/CEO at 6D Networktainment

Budgeting can be quite a challenge for rising musicians; they not only have to create unique content but also manage their art well as a business initiative. In this panel discussion, experts from the most acclaimed platforms will share advice for building and managing subscription and crowdfunding campaigns. You will discover a range of business techniques and learn how to align them with your broader goals, including how to develop a marketing strategy, attract fans, and so much more!

• What role can self-management and promotion campaigns play in an emerging artist’s marketing strategy?
• How often can artists resort to crowd-sourced campaigns without the risk of losing a fanbase?
• What opportunities do membership-based revenue models offer for indie creators?