Djooky Music Investment Summit 2022
Social Media as a Tool for Brands and Emerging Artists in the Music Industry
Music Investment in the MENA region: finding the Hidden Gems
Fastest-Growing Music Market in the World: Investing in Latin America
Japanese Music Market: the Emerging Potential for Big InvestmentsStacy Bradford
Senior Hardware Manager at Indiegogo
Stacy geeks out about bringing products to market. Be it retail or direct-to-consumer, he’s consulted countless entrepreneurs in bringing their ideas to life. As a Senior Hardware Manager at Indiegogo, Stacy Bradford’s primary role centers around finding the next new product with high-impact potential and providing its entrepreneurs with the strategy, council, and direction to position their projects for success on Indiegogo. In doing so, he’s assisted both bootstrapped entrepreneurs and Fortune 500 companies alike in raising over $30 million on Indiegogo.
Takes part in
Fan-based funding: a one-time marketing tool or a sustainable source of revenue?
Budgeting can be quite a challenge for rising musicians; they not only have to create unique content but also manage their art well as a business initiative. In this panel discussion, experts from the most acclaimed platforms will share advice for building and managing subscription and crowdfunding campaigns. You will discover a range of business techniques and learn how to align them with your broader goals, including how to develop a marketing strategy, attract fans, and so much more!
- What role can self-management and promotion campaigns play in an emerging artist’s marketing strategy?
- How often can artists resort to crowd-sourced campaigns without the risk of losing a fanbase?
- What opportunities do membership-based revenue models offer for indie creators?
Stacy Bradford Senior Hardware Manager at Indiegogo
Aly Gillani European Artist & Label Representative at Bandcamp
Danny Barros President/Founder at Hitskope Music Group
Shaunda Brooks-Green Founder/CEO at 6D NetworktainmentCrowdfunding for a Global Go-to-Market Strategy: Music Edition
Once considered an alternative form of finance for entrepreneurs, crowdfunding is today’s default go-to-market strategy for businesses of all stripes, from bootstrapped startups to Fortune 500 companies. If used correctly, emerging musical artists may also significantly profit from crowdfunding as a marketing and communication tool. With many popular misconceptions about crowdfunding floating around the internet, it’s essential to understand how to manage crowdfunding properly and effectively.
In this presentation, Indiegogo's Senior Hardware Manager Stacy Bradford will walk the audience through the following points:
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How to make your next launch the most profitable of your musical career with great marketing and best practices
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How to successfully deploy crowdfunding as part of your go-to-market strategy
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How to identify your ideal campaign target and mobilize your fans to support your music