Events

• What are the cultural aspects to consider when investing in the MENA region?
  
• What are some financial and legal differences from the Western markets?
  
• How do you find networking opportunities in the area?
  
• What are common mistakes by beginner investors?
  

The MENA music market is a unique place for investments. Attracting enough money to invest in your craft is vital to a successful recording career. We admit that that’s the tough part - but we can help you out!

Learn multi-tactic approaches and combined efforts for inviting investment within the fast-emerging MENA market - find out how to plan strategically and get the most out of the increasing pool of investors by a “winner-takes-all” formula.

Through this real-life case study, you will gain insights on the nuances of investment and growing your business in the MENA region, helping you quickly find investors in your music.

When investing, it's always a must to have a holistic understanding of the market. With advice from an experienced music industry executive from the region, you will gain insights on impactful strategies of investing in musical artists. You will also hear some common mistakes you want to avoid in the future!

In addition, you will learn how to navigate through domestic peculiarities of the primary music markets in the MENA region - Egypt, UAE and Lebanon - and how to help emerging local artists grow beyond their national borders.

Becoming an acclaimed musician in your country is a great achievement for any artist. Nevertheless, it takes more than talent and skills to conquer the regional audience, as there is an abundance of competition with other artists from neighboring countries performing in the same language.

In this presentation, you will hear the story of a rising music star in the MENA region, their early career struggles, and the tipping point that made audiences across the region “click” with their music.

Starting as a local artist and becoming a global sensation isn’t a fairytale anymore. Various modern platforms help thousands of young talents be truly heard and accepted by a wider audience. In that vein, it’s essential you have a well-conceived plan when entering online platforms, especially at the beginning of your career!

In this presentation you will get valuable insights about a popular regional platform that allows promising artists to make a breakthrough and create a sustainable musical career.

You will also receive practical advice on how to use this streaming or social media platform with the most effective and efficient habits.

Learn about leading platforms, useful tools, and helpful bits of advice that could speed up your career as a rising artist in the MENA region.

• What are the most efficient ways for musicians to grow an online fan base?

• How to navigate through the social media landscape from a perspective of the music industry?

• What are the key factors that make you remain relevant to your audience?

• How to use the existing social media tools to create ‘a buzz’ around your projects?

Strong and effective social media marketing occurs with a well-defined strategy and a plan ready to be implemented. Artists often disregard the importance of the professionally curated social media appearance.

Find out how to formulate clear and measurable goals, create benchmarks, and build an exhaustive timeline for maximum impact.

This presentation will teach you how to navigate through the digital space with a music marketing plan that is both innovative and helps you stand out.

Every bit of content you share, no matter how simple or small, is a way to reinforce your personal story to your audience. Stories stick with people.

A thought-through media appearance that resonates with fans can unconditionally improve engagement.

In this presentation, you will discover techniques for communicating compelling stories and building long-term connections with your audience in the environment of social media.

While thinking outside the box is crucial for an artist’s success, there is no need to reinvent the wheel on every occasion. In the case of music PR, the precise and competent measures are the key to the global recognition.

Get inspired by the finest marketing case studies, discover methods and practices for music promotion success, and learn how you can replicate them!

In this presentation, you will learn from the music industry experts who mastered the techniques of social media marketing and are ready to share the most effective life-hacks.

It is difficult to overestimate the crucial role that a social media following can play in the career of the artists, especially nowadays. Explore the possibilities of social media marketing — learn how to spot trends online and apply them to your media presence as a musician.

In this presentation, you will learn the key components to creating sensational online content. You will also gain insights on staying relevant and engaging with your listeners to build a long-lasting connection with your fanbase.